The 3R theory of Reduce, Recycle & Regrowing is a call to action for an increase in the ratio of recyclable materials, reusing raw material and substances that would usually go to waste, having a direct impact in reduction of resources and energy used. These ideas are applied to the entire lifecycle of products at Green Kranti – from design and extraction of natural resources to transport, production, consumption, dismantle, reuse and/or disposal.